Wednesday, 5 May 2010

Prosuming

The term "Prosuming" comes from the combination of consuming and producing. When looking at this term in connection with the media, it becomes clear how easy it is now for not only the intellectual elite, but the average joe to produce there own digital literature.

Once again the availability of digital media platforms has allowed individuals to flex their creative energies and participate in media where their views can be heard. Various media programs such as the Young Journalist Group in Vietnam (YOJO), are allowing individuals to express their opinions more and more on subjects such as politics, and gives a wider scope for issues of public awareness to be raised.

In my humble opinion prosuming can only be a good thing, allowing for a much wider scope for individuals to express their concerns, views and ideas about whatever they desire. It can be said that prosuming can give us a detailed insight into the culture and society that has boomed from the digital era.

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