Before tackling the issue of the possibility of new media colliding with forms of old media, I feel it is vital to first establish what we mean by ‘media convergence‘.
An example of media convergence can be seen when looking at the differences between various platforms. Take for instance the traditional method of reading literature items. Before the great advances in technology for centuries we as humans relied heavily on books as our only means to reading literature pieces. However, with the birth of the internet a new form of media or ’New media’ was born. The birth of the internet paved the way for wide scale, easy access to a colossal number of books in a matter of seconds. Thus combining the ‘old’ media form with ‘new’ media to create a more efficient form of media.
Henry Jenkins opinion of media change in his book ‘Convergence Culture‘, courts my above example excellently, he states: "In the world of Media Convergence, every important story gets told, every brand gets sold, and every consumer gets courted across multiple media platforms."
However, with the creation of ‘new’ media comes a threat to ’old’ media. More traditional forms of media such as books may become a thing of the past, with the creation of ‘new’ media such as e-books. As ‘new’ media tends to be quicker and more readily available on a larger scale it tends to over shadow older forms of media. I feel it is important for society, that with the introduction of ‘new‘ media, ‘old’ media should not be cast into the darkness on a whim, it is vital that all forms of media, including new and old, to remain available.
It must be said that although there will undoubtedly be a collision between ‘new’ and ‘old’ media; as can be seen with the collision of the internet and traditional reading methods. However, as many people fear the introduction of new forms of media may not necessarily mean the death of old media. The simple reason being new forms of media tend to be unreliable at times, whereas many old forms of media are extremely reliable. For example, if the internet was not working properly an individual will not be able to read e-books, whereas a hard copy of the book is capable of taking a good bashing around and still remain readable. These simple facts tend to mean the population in general are more likely to stick with the ‘old’ forms of media, with some of the population swaying towards ‘new’ media. Therefore meaning that over time ‘new’ media will become more popular and will slowly take the spot as ‘old’ media, paving the way for the process to begin again and create more ‘new’ media. So I feel that the ‘collision’ of ‘new’ and ‘old’ media, will in-fact, be more of a coming together over time.
However, strongly opposed ’new’ media may be by many of the older generation, and those of us that prefer old methods that we feel comfortable in using. Whether we like it or not, a coming together of new and old media seems to be imminent. In my humble opinion I believe that the development of ‘new’ media is vital in order for information to be made even more readily available, on a global scale with the ease and reliability of many ‘old’ media forms. However, I feel that the many of us that prefer ‘old’ media forms, should not start panicking just yet as ‘old’ media forms will not be cast into the past just yet.
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